Fuckably Lancome

Now, I don't have much experience in the ad world but I do know that the current Lancome ad showing a beautiful Anne Hathaway holding Magnifique perfume like a hand weight doesn't achieve, what I assume, it set out to do. Does this perfume make you stronger? Specifically in the tricept area? If I thought it did, I might buy it. No one likes a chicken wing underarm. But, what I do know about perfume ads is, primarily, that using any perfume is supposed to make the opposite sex fall at your feet as you've instantly become fuckably transformed. Perhaps it makes you fuckably refined or even fuckably innocent. Whatever it is, if it isn't selling sex, it doesn't work. And, though Anne Hathaway is fuckably Anne Hathaway, I find her pose quite distracting-and not in a good way. Who picks up a bottle of perfume that way? Maybe she's fuckably angry and about to hit her lover over the head with it. If I were her...I'd hit the art director.